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Property Marketing

HOW WE MARKET AND SELL
YOUR PROPERTY

The Jaiswal Group utilizes several proven marketing techniques to get your property in front of the right audience. Staying updated with property marketing trends and consistently advertising our properties to the correct target market help our properties sell fast!

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MLS INTEGRATION

  • MLS Listing – Inclusion in our local MLS program that all local Realtors can access. Each new listing and price reduction is included on the “Hot Sheet” that most Relators check daily.
  • Listing Integration – Automatic syndication of our listings to 25+ top real estate websites including Realtor.com, Zillow, Trulia, and Homes.com just to name a few.
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PROPERTY IMAGERY

  • Property Photography – Our local professional photographer will capture your property in the best light, on the best day for beautiful property photos that grab the buyers’ attention.

  • Videography – For most of our properties, one of our agents will also make a walk-through video tour that is posted on YouTube and social media. This guided tour with commentary allows us to point out your property’s best features to audiences who have not had a chance to visit the property in person. We have compiled a list of suggestions to help you prepare your property for your photography session. Download the Pre-Photography Checklist.
  • 3D Tour  – 3D Tours are a wonderful way to share your property with buyers, especially since most buyers in our area are coming from out-of-state. The 3D tour of your property allows viewers to use their computer, phone or virtual reality equipment to feel like they are physically visiting your property. (optional)
  • Aerial Photo/Video – Aerial photography and video are essential for elevating property listings. Aerial photography provides a bird’s eye view of a property showcasing its layout, size, and the surrounding area, and often captures the entirety of the property and its context within the neighborhood. Video is equally important as it provides prospective buyers with an immersive and dynamic experience to tour the property before stepping foot inside the property. Video is a powerful marketing tool as most homebuyers start their search online. (optional)

GUIDANCE AND ADVICE

We have been involved in the real estate industry in the San Diego area for quite a while and have found many great vendors that can assist in getting your property sold. We are always happy to provide our opinion and references for interior staging, landscaping, cleaning and property maintenance.

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DIGITAL MARKETING

  • Email Marketing – We send team branded eblasts on a monthly/bi-weekly basis that feature all our new listings and properties with price reductions. Additional property specific emails will be sent for major price reductions and events like open houses. Emails are sent to our extensive customer database compiled from over a decade of transactions and to several lists that local Realtors receive. Sign up for our email list here.
  • Social Media – Your property is posted on our team Facebook page once it is listed. If your property has a video, aerial or 3D tour, we post those on social media as well. We have many local Realtors that consistently view and comment on our social media pages – helping get your property information in front of more people.
  • Blog – Our listings are featured on our team website blog and updated as the price changes, open houses are hosted, etc. Blogging about your property increases the chances someone will search on Google and find your listing.

PRINT MARKETING

Postcards – All listings receive a Just Listed postcard that is professionally designed and mailed out to a targeted audience. Open House postcards are also mailed out or delivered to local agents to help spread the word and provide more viewings.

Property Brochures – Single family homes can have a 8.5″ x 11″ property brochure designed with details about the property. For buyers who prefer to ride through neighborhoods, this gives them extra property information and something to help remember your home. We also keep these flyers at Open Houses so agents and buyers can take it with them. 

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PROPERTY EVENTS

  • Open Houses – Open House events allow a buyer without an agent or an agent who is checking out a property for multiple buyers to visit your property in a fun and welcoming setting. We typically provide snacks and refreshments for guests. Open Houses are advertised by agent flyers, eblasts and on social media. (optional)
  • Agent Tours – Our local Realtor association host a variety of property tours each month. We can have your property on one tour to familiarize agents in the area with your property to encourage additional showings. (optional)
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BUYER ACQUISITION

  • Property Search Website – Our property search website – www.thejaiswalgroup.com – is an incredible buyers search website that consistently brings our team qualified buyers. We have great SEO and keyword placement for our property search website and the ease-of-use features keep buyers engaged.
  • Buyer Specialist Team – Our team consists of team leader, Lynnette Jaiswal, a wonderful group of Buyer Specialist agents, our helpful administrative staff. Our Buyer Specialists focus the majority of their work on helping buyers find the perfect property. With quick access to additional knowledge about your property, many times our Buyer Specialists find buyers for our listings.

Work With The Jaiswal Group

Join The Jaiswal Group in exploring the beauty of San Diego and let's achieve your real estate aspirations together. Contact Lynnette today to discuss your real estate goals and experience the commitment, expertise, and passion that makes her a leader in the industry.

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Get in Touch
Contact Details

The Jaiswal Group

(858) 290-7531

[email protected]



619 S Vulcan Ave Ste 215
Encinitas CA 92024

 

Lynnette Jaiswal | CA DRE# 02100367